NOW is a family- and employee-owned natural products company that has served health-conscious consumers since 1968. Known as a respected leader in the natural products industry, NOW manufactures and sells a wide range of products including dietary supplements, vitamins and minerals, essential oils, sports nutrition, beauty and personal care items, natural foods, and pet health products. The company emphasizes quality and transparency, conducting an average of 31,000 product tests each month to verify potency and purity, and it maintains its own testing labs and manufacturing facilities. NOW’s mission centers on providing genuine value — delivering natural products at accessible prices without compromising on quality. The brand is widely available through retailers and its own e-commerce site, and it also publishes educational health content, recipes, and wellness resources for its community.